Cloverfield TV News Coverage
"Cloverfield" is generating all kinds of buzz and it’s spreading like wildfire across the internet. I was sent a tip to look at these "fake" news reports from around the world. I think having this "mockumentary" promoted via the internet is a brilliant idea - after all, it worked for the "Blair Witch Project" which was also done as a "documentary" from the first-person camera perspective. It was not as effective, however, for "Snakes on a Plane" which, despite a strong online following, underperformed at the box office. I wonder if, sometimes, you can oversaturate the market with promotion. We’ll see…
I put up a movie preview and trailer last week (click here to see it). Below, I’ve added another trailer and three "TV News" reports - one in German and two in Spanish.
Watch the fake TV reports after the jump!
In German
In Spanish
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POSTED IN: Clips & Movie Trailers, Action/Adventure, Mockumentary, Coming Soon to Theaters
3 opinions for Cloverfield TV News Coverage
cameron
Jan 7, 2008 at 8:53 am
My son made me watch the preview. Word of mouth is certainlt working.
joshy79
Jan 7, 2008 at 8:44 pm
that looks scary and very good
Liz
Jan 7, 2008 at 9:12 pm
SoP was definitely overexposed, but I don’t think Cloverfield is. I don’t feel like it’s being forced on me. I’ll wait for reviews until I consider seeing it, though.
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